It is important that your planning team is in agreement on the core goals of the campaign. Make sure the definition of your win is specific and actionable.
2) Chart the Course
Your campaign should have a series of milestones that you must hit on your way to the win. These are the victories that build off each other and let you know you are acquiring your goals
3) Message for Impact
Every campaign needs a message platform that will provide you a positioning statement. A message platform should be the core concepts and language that serve as a guide for influencers and spokespeople as they communicate about your campaign.
After the above steps right strategy for your brand is determined
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